With research showing Canadians want to live more sustainably, businesses big and small have an opportunity to deliver a new form of value. On this episode of REAL TIME, Geoffrey Macdonald, CFO of IKEA Canada, shares advice to help REALTORS® support their clients’ sustainability journeys, operate more sustainably themselves, and be as authentic as possible on their path to positive change.
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Episode 38: The Working REALTOR®: Building a Name
Thinking about a career in real estate? Want to build your name as a REALTOR®? While there’s no universal formula for success, there’s a lot to learn from the people behind the profession. This month, we get up close and personal with two REALTORS® for the first episode in our new series, exploring the world of the working REALTOR®.
Edmonton-based James Mabey, CREA’s Chair-Elect, and Halifax-based Chris Peters, CREA’s Regional Director (Atlantic), reflect on how they got their start in the industry and share lessons learned.
Episode 36: The Future of REALTOR.ca
Each year, REALTOR.ca generates more than five million leads for REALTORS® across Canada. Developed and operated by the Canadian Real Estate Association (CREA) on behalf of its REALTOR® members, it’s the country’s most popular and trusted real estate platform. As technology advances, however, and new contenders enter the market, it’s critical REALTOR.ca secures its relevance for the future.
On this episode of REAL TIME, we explore the future of Canada’s real estate landscape as well as the vision behind shifting REALTOR.ca from a not-for-profit, association-driven product to a wholly owned, for-profit subsidiary of CREA.
Ultimately, we look at how this shift will expand the platform’s potential to keep REALTORS® at the heart of the real estate transaction.
Guests include Jill Oudil, CREA Chair, Patrick Pichette, VP of REALTOR.ca, and Andrew Jackson, Head of Business Development at CREA.
Episode 34: Shaun Cathcart – New Year, New Housing Market?
While Canada’s housing market has felt like a roller coaster over the last few years, 2023 might be the year it turns a corner. Slowly.
On Episode 34 of REAL TIME, we’re joined by Shaun Cathcart, Director and Senior Economist, Housing Data and Market Analysis, at the Canadian Real Estate Association (CREA). Shaun takes a step back to help REALTORS® and their clients look forward, painting a picture of Canada’s housing market pre-pandemic, how it changed, and what the data can tell us about the future.
Episode 33: Dr. Chitra Anand – Inspiring Your Intrapreneurial Spirit
At times, the phrase “business innovation” can feel as amorphous as any other buzzword: what does it mean, and what’s the opportunity for REALTORS®?
On Episode 33 of REAL TIME, researcher, keynote speaker, and one of The Globe and Mail’s top changemakers of 2022, Dr. Chitra Anand, explores the many ways in which REALTORS® can innovate. She also unpacks an important new movement in the workplace: intrapreneurship.
Learn how you can foster an intrapreneurial spirit to challenge the norm, spur new ideas, and continue building trust through value-added solutions. Dr. Anand breaks it all down, including how to focus your efforts for the greatest impact if you’re a smaller business with limited resources.
Episode 32: Chris Jarvis – This is Your Brain on Volunteering
As part of REALTORS Care® Week 2022, we’re joined by Chris Jarvis, co-founder of Realized Worth. At Realized Worth, Chris designs volunteering strategies to help businesses drive engagement, retention, inclusivity, and stronger relationships with their communities.
On Episode 32 of REAL TIME, Chris helps us understand how we can reprogram our brains to feel empathy for groups with whom we don’t identify. By breaking down barriers, and adopting a transformative approach to volunteering, it can help us see the world with a fresh perspective.
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Episode 30: Neil Thornton – Building a Strong Team Culture
Over the last few years some industries have experienced a labour shortage while others have seen an increase. As the workforce continues to evolve, creating a culture that employees value is critical to attracting and keeping the right talent, and driving your business forward.
On Episode 30 of REAL TIME, we’re joined by Neil Thornton, President of the Thornton Group, to help REALTORS® and brokers, regardless of their role on a team, strengthen their leadership, coaching, and engagement skills. Gain insight on how to build a strong team culture anchored in a shared vision.
Episode 29: Priyanka Goswami – Taking a Focused Approach to Marketing
Historically, real estate has been a referral business, with business development driven by reputation. So, in an industry where word-of-mouth is your strongest marketing tool, how does modern marketing fit in?
On Episode 29 of REAL TIME, we’re joined by Priyanka Goswami, Executive Vice President of One-to-One and Customer Experience at award-winning creative agency No Fixed Address.
Priyanka joins REAL TIME to offer insights on how REALTORS® can take a focused approach to marketing their business, building a strategy that includes first-party data, personalization, success metrics, and more.
Episode 28: James Duthie – The Art of Conversation
We might be living in a digital age, but a career in real estate is personal.
On Episode 28 of REAL TIME, we’re joined by James Duthie, Canada’s favourite sportscaster, to explore one of the most personal tools of the real estate trade: conversation.
Hear James’ approach to sparking meaningful conversations at work and in life – with examples from throughout his career (the good and bad).
From breaking the ice to broaching sensitive topics, learn how REALTORS® can use conversation to build stronger relationships with their clients.
Episode 27: What Can REALTORS® Learn from Architecture?
On Episode 27 of REAL TIME, we’re joined by Newfoundland and Labrador-born, Norway-based architect Todd Saunders, best known for his iconic design of the Fogo Island Inn and studios. A Canadian architect with a global presence, Todd shares his unique perspective on the relationship between architecture and the ways in which we live in, interact with, or appreciate a place. Todd also shares his personal story defining a new vision for architecture as well the importance of building strong, trustworthy relationships with clients.
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